Blog posts Tagged ‘conversions’
New free category landing pages!
It’s known that category landing pages are a great tool to promote your catalog, run promotions, and provide direct access to specific sub categories and products that yield a good ROI.
Magento is very well prepared for category landing pages and Ultimento 1.6 fully leverages this functionality! We’re really excited to introduce 2 category landing page templates that you can use on your Magento store to boost your sales and conversion rates! Not to mention many of the SEO benefits 
.
Two column category landing page:
The 2-column category landing page template is ideal if you want to keep the layered navigation and the other items on the left column. Here’s what it looks like:
2-column Category Landing Page Template
One column category landing page:
We also wanted to include a 1-column category landing page with a completely different design and layout. Take a look:
1-column Category Landing Page Template
Features:
The category landing pages include:
- Featured product area
- JavaScript powered (no page reload when switching between these sub categories)
- Nice fade-in / fade-out effects
- Easily extendable to any number of categories (currently setup with 3 sub categories)
- Unique design templates
- CSS3 powered – yet fully cross browser compatible
- Search engine optimized
- Developed for speed!
- Versatile and very easy to customize
- As always – 100% open source
- And more!
Live demo:
Check out the 2 column category landing page and the 1 column one on Ultimento’s live demo!
I’m sold! How do I use them on my Magento store?
In the latest Ultimento 1.6 these 2 category landing pages get automatically added to your Magento admin back-end via Ultimento’s 1-click auto-installer! Using them is then just a matter of following the quick steps to enable Ultimento’s category landing pages.
If you’re running a previous version of Ultimento, you can still use the new category landing pages . Just check out this section of the post.
Sneak peek: new Magento theme included in the next Ultimento version
Hey guys! We’re currently working on a new Magento theme that will be included in the next Ultimento release and I wanted to share some screenshots and maybe even get some feedback .
Adding new color schemes to Ultimento (in addition to the existing 3 Magento themes that are currently built-in) is something you’ve asked for repeatedly. So we got to work and started the process of designing, testing, optimizing, testing again, doing more optimization, etc…
The thing is that we’re particularly concerned about performance in terms of SEO, conversions, and load speed. At the same time we want to maintain Ultimento’s extremely broad browser support (the widest browser support I’ve seen in the Magento industry by far) and keep the versatility of the design so that it’ll be easy to customize.
We have tons of great intuition. But intuition is not always enough when you want to achieve really good results under these conditions and criteria. You’ve got to test, re-test, and test again.
We’re experimenting on many different variations to obtain the best possible conversion rates and optimum usability. We’re also aiming for a design that’s not too overkill. The “overkill design” thing by the way is the most widely spread mistake amongst Magento theme designers as they want to showcase their design (in order to sell them) without worrying about whether or not their Magento themes are actually any good in terms of Ecommerce conversions!
Without further delay, here’s what Ultimento’s new Magento theme looks like: Read full post »
