February 17, 2012
If I had a nickel for every time someone asked me what a Rich Snippet was… I’d be broke. It may not be the most common term, but Rich Snippets are quickly becoming one of the most important factors in determining how your site comes up in Google, Bing, and Yahoo search results.
Rich Snippets operate just like HTML tags, but they’re specialized to highlight the select kinds of information that customers want to know about and search engines want to categorize by. If you have a site for a restaurant you’d want to put tags around menu items. If you were a musician you’d tag song titles and track times. If you happen to have a Magento site selling products, well then you’re going to want tags around products, reviews, prices, etc.
Google has a great guide on Product Snippets that you should check out to get an idea of where you should start putting tags on your site, and the sooner the better. If you follow the Google Insider Search Blog you’ll see they’ve even highlighted changes to search that are beginning to make Rich Snippets more important in results.
Commative thinks Rich Snippets are only going to become more critical to the future of search. We’re working hard to incorporate these tags in to our products and the next version of Ultimento is sure to have the feature built in.
Keep your eyes open for snippets!
The Commative Team